One hive. Many reps. No collisions.
Cadence Hive coordinates outbound sequences across every SDR and AE on your team, so the same account never gets touched twice, escalation rules fire automatically, and a single shared playbook keeps everyone aligned.
per active sequence
between rep tiers
on shared accounts
configurable per playbook
Two reps. One prospect. A bad week.
When five or more SDRs and AEs run outbound on shared accounts, sequences overlap, signals collide, and the same buyer ends up with three cold emails from three reps in the same inbox. The hive ends that.
What you have today
Three SDRs working the same account list. The CRM says "do not contact" but the sequencer doesn't read that field. Two reps email the same buyer in the same week. A third leaves a voicemail. The AE gets the reply and has no idea who said what.
What the hive does
One sequence per account at any moment. A live registry of who is touching whom, on what channel, on what step. New sequences that would collide get paused, rerouted, or queued behind the active rep. Replies route back to whoever owns the touch.
Three modules. One coordinated motion.
Cadence Hive is a software platform, not a service. It plugs into the sequencer, CRM, and dialer your team already uses, then layers in routing, suppression, and a shared playbook engine on top.
Routing
Rules-based logic that decides who gets which account, which buyer, and which sequence variant, fired off triggers from CRM, intent data, or title match.
- Title and seniority routing
- Territory and book ownership
- Reply triage to rep on duty
Suppression
An account-level lock that blocks any second sequence on a contact who is already in play. Cooldown windows, do-not-contact lists, and opt-out flags propagate to every rep in real time.
- Account-level active-touch lock
- Cooldown windows per stage
- CRM opt-out sync, both ways
Shared playbook
When one rep finds a subject line that lifts replies, it auto-suggests as a variant for the rest of the team. A single editable source of truth for openers, snippets, and objection responses.
- Variant winners broadcast to team
- Versioned snippets and openers
- Objection library with usage counts
One screen. Every touch on every account.
The coordination console shows which account is being worked, by whom, on which step, with which channel. Sales ops sees collisions before they happen and reroutes with a click.
Configure the hive to your motion.
Three engagement shapes for sales ops teams running shared-account outbound. Pick the one that matches how your reps work, then layer rules on top.
Hive Core
- Account-level active-touch lock
- CRM-synced suppression list
- Live coordination console
- Three rule templates included
Hive Coordinate
- Everything in Hive Core
- Title and seniority routing rules
- SDR to AE relay with accept and reject
- Shared snippet and opener library
- Cooldown windows per stage
Hive Conductor
- Everything in Hive Coordinate
- Pod-level book splits and overlap audit
- Playbook auto-promote variants
- Custom signal integrations
- Audit trail and exec dashboards
What the hive looks like in flight.
Two anonymized rollouts from teams that moved their outbound onto Cadence Hive. Codenames in place of company names, real metrics.
Mid-market SaaS, 11 reps on one TAM
Three SDR pods working a shared list of 4,800 accounts. Before the hive, reps were emailing the same buyer through different sequencers, two of them often in the same business day. After rollout, every account is locked to one active sequence, with AE handoff baked in.
in first rollout cycle
shared accounts
acceptance rate
Cybersecurity, 6 SDRs and 4 AEs
An ops lead inherited a setup where SDRs and AEs both ran outbound on the same enterprise list, with no rule for who owned what title. The hive's routing module mapped VP+ to AEs, manager-level to SDRs, and reply triage to whoever was on duty.
blocked at source
variant promotion
acceptance rate
One hive. Many reps. No collisions.
Tell us how your team is set up: pod count, sequencer, CRM, and where the collisions hurt most. We'll send back a wiring plan for how Cadence Hive layers in.